Let’s just recap on what Squidoo actually is. It’s a community of people who are building web pages, which they call lenses, in a diverse range of subjects. In fact the range of topics is incredibly diverse and you can find lenses on just about every subject imaginable and some you might not imagine! Everybody from the hobby enthusiast to the business person is now recognising the power that Squidoo provides to connect with others who share their interests or might be potential customers.
Squidoo also epitomises what Web 2.0 or what is becoming known as the Social Internet is all about because it provides you with so many opportunities to enable your visitors to interact with you. Whether you want to
The other great thing about Squidoo lens building is that it is easy! Through a series of preformatted modules you are able to shape your lenses exactly how you want.
Now let’s think about why we as Internet Marketers should use Squidoo. Well let’s first see what those nice people at Squidoo said when asked why you should use them:
• It’s free;
• It’s amazingly easy to set up;
• People with lenses get more traffic to their blogs and other sites;
• People with lenses earn money from the lenses themselves - In fact I use that last one to donate some money to Charity so you even get the opportunity to feel good using them!
From a Marketer’s perspective this is ideal! It gives you a great opportunity to create a series of lenses around what are termed the “long tail” phrases within the niches in which you operate. You can drive visitors to your other sites in the niches in which you operate and to your blogs and of course to your affiliate links! For those of you who like me use Firefox they have also added a rather nifty Firefox extension!
In fact what I have been using Squidoo to do is:
• Generate Affiliate Income;
• Drive Visitors to My Websites and Blogs;
• Generate Subscribers;
• Turn PLR Articles into money Generators;
• Achieve Top Ten Ranking on Google For Keyword Phrases;
• You can explore a possible niche to see what the level of interest is and alsdo what level of knowledge you can develop;
• Make Donations to Charity!
It appears at the moment that our friends at Google really seem to like Squidoo. So we want to take advantage of that don’t we? I know that with the majority of the lenses I create I can fairly rapidly get into the 1st to 3rd page of Google Search Results.
Indeed, I recently created a demonstration Squidoo Lens and within a week it was in 10th position out of 4,450,000 results for its’ keyword phrase. Not a bad result in a week I am sure you will agree!
The other thing that is worth noting is that at the moment there are many keyword phrases still available on Squidoo. So whether you are a hobby enthusiast, a small business looking to grow your business or an Internet Marketer keen on promoting affiliate products Squidoo is the place to be!
To really get ahead with Squidoo check out my Squidoo Secrets Revealed Report!
]]>You have your own dreams and aspirations don’t you? I don’t know you yet. But I do know that you are here because you feel that there is something out there for you! You want something different…something better out of life? You may not even be sure what it is yet?
Over the past few weeks I have been putting together a Personal Goal Setting package which has just launched.
This package is something I am really pleased about because it is exactly what I enjoy working with people on. Take a look at it at Personal Goal Setting
I know you will appreciate the value and the potential that this has for you.
]]>If you haven’t checked out Squidoo yet then you are really missing out! Take a look at Squidoo by clicking on that link!
Tiffany Dow is an expert on using Squidoo and her superb ebook Dominating Squidoo is the definitive work on the subject. She even has John Reese recommending her ebook as well as me! Gosh could she ask for more!
Tiff is currently running a Squidoo challenge which I am participating in and really enjoying. You can take a look at my Hair Loss Remedy Lens again by clicking on the link!
]]>Generally it is known to mean the developing of websites in sub mainstream market segments to profit from selling products, generating advertising revenue or other forms of website monetization.
Niche marketing is effective because it allows you to operate in markets that are less competitive meaning you have the potential as a new or seasoned marketer to capitalize on big opportunities with relative ease and far less cost.
Particularly for new marketers, niche marketing can be the key to riches because it allows you to compete on a level playing field. You don’t have to jump into the ring with the heavy weights, you can develop your skills in the junior divisions before moving into the big leagues.
If you pick the right niche you can build your site, extablish yourself as an expert, sell your own products, recommend other people’s products, the opportunities can be endless and good money can certainly be made.
The trouble is that as niche marketing grows in popularity, many of the markets we called niche markets are now not so nichey at all, they’re almost as bad as mainstream markets in terms of their competitiveness and difficulty to profit from.
The markets that spring to mind are things like acne, dog training, or anxiety. Markets like these, while they can still be profitable will not make the average web marketer alot of money at all. Even the more nichey versions, acne treatments, dog training videos or anxiety relief are difficult for most people to compete in and make money.
Then there’s the other extreme. You can go to the tiny tiny niches that get almost no search volume. You can find “long tail” keywords like ‘pug training schools in atlanta” or “acne treatments that work in 2 days”. The problem with these are, 1. that they often don’t get enough traffic and 2. they are so specific that even if you can drive traffic, there isn’t much you can do to serve those people except show them ads. Again this can be profitable if you know how to do it but it seems like there just has to be an easier way…
The niche marketers that really make the most money are those that know how to find the perfect balance between competition and search volume. Not only that but they know how to analyze the nature of a niche market to determine how much potential it really has before they enter it.
By doing this they find markets that can make them big money very quickly, faster than most people think possible.
Then when they do find markets they know how to make sites that will capitalize on them as effectively and efficiently as soon as possible. The result? Big profits, easily, and quickly.
There is no doubt that niche marketing although often a tricky game, can be wildly profitable when done right. To discover more about achieving success with Niche Marketing click on the link!
]]>I bought Andrew Hansen’s eBook Niche Marketing on Crack before it was publicly released! I have to say it is without question one of the most insightful Internet Marketing books I have read in a long time.
Andrew shows you how to make money and it is so easy! No I don’t mean that there’s no work because that would be just silly BUT he shows you how to do it sensibly and with some ease.
This is a tested and proven system for making big money online, quickly and easily. Anyone can do it, no special skills are required.
You can read more about it at Niche Marketing on Crack
If you are serious about making more money in 2007 then this is for you…
]]>It is a little over 12 months ago that I started to work with the Google Adsense Programme. In that period I have managed to go from zero to earning a regular four figure monthly income which supplements the other monies that we earn. It has enabled us to enjoy an improved lifestyle and to participate in things that we perhaps wouldn’t have been able to 12 months ago.
To download our Free Guide to Creating a Regular Monthly Income you need to go to Your Adsense Success!
]]>The hub of the suite can be found at Internet Marketing Essentials and the specific areas of Internet Marketing are covered at:
Internet Marketing Advertising - everything you need to know about advertising including Pay Per Click and much more.
The Basics of Internet Marketing covers everything you need to know to get started in Internet Marketing
Internet Marketing Research examines all aspects of keyword research as well as understanding your competitors
Making Internet Marketing Sales cover affiliate marketing, setting up sales pages and so much more
Avoiding Internet Marketing Scams gives you advice on the various types of scams that you can encounter on the Internet and in Internet Marketing
At Internet Marketing Services you will find information on making the best use of autoresponders, paypal and the various other services available to Internet Marketers
Getting your Internet Marketing Strategy right is absolutely vital and this is covered in detail including business planning, product launches, affiliate programmes and much more
At Internet Marketing Techniques we cover a range of techniques for moving your online activity forward. This includes using services such as Squidoo, Social Bookmarking, Building a Mailing List and much more
We look at the various Types of Internet Marketing in some detail and cover everything from Adsense to Viral Marketing
Search Engine Optimization, Sales Websites, Site Builders, Link Exchanges and much more are covered at Internet Marketing Websites.
We believe that these sites will be an invaluabl resource for those with an interest in understanding the Essentials of Internet Marketing
]]>All search engines spider or crawl the Web and automatically index your web site based on their own secretive algorithms, which are constantly changing. How do you get ranked well. You can use pay-per-click, which is where you bid for top ranking positions under keywords of your choice. Just make sure that the bids you make are not more than what each customer is worth to you in your site. For ex, if your maximum bid per click is 10.00 dollars and it takes 100 visitors to make a sale, you are probably going to lose money.
To get high ranked, you need to have a website with fresh content and good links to other sites with high page ranking. You could have an rss feed in your site so that the content is fresh and new articles are submitted to keep the customers interested and the search engines satisfied.
Search engines are looking for fresh information, good linking, and relevance. Keep these points in mind and set forth with that high ranked site.
]]>The bottom line is that you need to earn some profit from your online undertakings. Yes, traffic is an integral factor in the equation, but traffic is useless if you won’t be able to win some purchased from them. You need to find ways by which you can transform your visitors into customers.
The methods that people use for such a goal are called conversion factors. If you can install a good number of these conversion factors in your website (particularly your sales page or your autoresponder sequence), you’d be experiencing brisk business.
What are these conversion factors and how can you implement them with efficiency? Here are 7 fantastic tactics you can include in your website.
1. Choose a killer headline. Never underestimate the power of headlines. Whether they’re headlines for your sales page, for your eZines, or for your articles, you need to captivate your readers instantly if you want them to finish reading your piece. There are many tricks in formulating an effective headline, but here are the top 3 tactics that professionals use:
a. make your readers curious;
b. ask them a question that you know will create a strong demand for an answer; and
c. create a problem that your readers can relate to.
2. Observe the guidelines in writing for an online audience. Never use all caps for your written works, not even on your title. All caps is tantamount to shouting and you wouldn’t want to alienate a good number of your visitors. Never allow your paragraphs to run long. Make good use of negative space to allow your readers’ eyes to rest. Always try to use numbering and bulleting as this will make your work easier to read. Remember, writing for an online audience is different from writing for print publications. An online audience is less patient, and will have a harder time to read your work because they’ll be viewing the same from their monitors.
3. Make good use of colors. Colors invoke moods. You want your readers to have the right mood, one which will be receptive to your offer. Hence, many experts believe that stimulating colors like red, blue and yellow are great colors to use for your sales pitch. These hues are engaging, and they stimulate the mind to think and to easily warm up to any suggestions you will give. Avoid black. It may be an elegant color, but it can potentially doom your sales rate because of the moroseness associated with the same.
4. Provide quality images for your digital products. People are more receptive to what they can actually see. This may not be a problem if you’re selling physical products, but it can be difficult if you’re selling a digital item. Software programs use professionally made eBoxes to convey a semblance of tangibility. Ebooks and special reports use professionally made eCovers to invoke the same assurance.
5. Introduce yourself unequivocally well. People are more hesitant to trust an online merchant because of the anonymity prevalent in the World Wide Web. To quell their hesitation, introduce yourself. Provide your name, your address and your contact details. Inform them of your past accomplishments. Let them know that they will be dealing with a real, living, breathing businessman.
6. Provide a powerful call to action. There are many calls to action that you can use. It can be a one time offer, a special time-sensitive offer, or even the promise of future discounts. The goal is to make your prospects act, and to make them act fast.
7. Provide a guarantee that will quell their fears. The rationale for offering a guarantee is that 80% of the time, dissatisfied customers will not avail of the same. It’s too burdensome for them. So even if you offer a 60 day guarantee, you have nothing grave to fear. It’ll work to your advantage since such will defeat any fears that your leads might have.
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