Craft and Home Business Ideas

I am pleased to announce the launch of a suite of Internet Marketing sites. The sites are aimed at both those who are new to Internet Marketing and looking for clear and uncomplicated advice as well as the experienced Internet Marketer looking for a refresher.

The hub of the suite can be found at Internet Marketing Essentials and the specific areas of Internet Marketing are covered at:

Internet Marketing Advertising - everything you need to know about advertising including Pay Per Click and much more.

The Basics of Internet Marketing covers everything you need to know to get started in Internet Marketing

Internet Marketing Research examines all aspects of keyword research as well as understanding your competitors

Making Internet Marketing Sales cover affiliate marketing, setting up sales pages and so much more

Avoiding Internet Marketing Scams gives you advice on the various types of scams that you can encounter on the Internet and in Internet Marketing

At Internet Marketing Services you will find information on making the best use of autoresponders, paypal and the various other services available to Internet Marketers

Getting your Internet Marketing Strategy right is absolutely vital and this is covered in detail including business planning, product launches, affiliate programmes and much more

At Internet Marketing Techniques we cover a range of techniques for moving your online activity forward. This includes using services such as Squidoo, Social Bookmarking, Building a Mailing List and much more

We look at the various Types of Internet Marketing in some detail and cover everything from Adsense to Viral Marketing

Search Engine Optimization, Sales Websites, Site Builders, Link Exchanges and much more are covered at Internet Marketing Websites.

We believe that these sites will be an invaluable resource for those with an interest in understanding the Essentials of Internet Marketing

The internet, just like every other aspect of the business, you need to market yourself, your business and your products. Marketing on the internet is not hard to do and is cost effective as well. Here we will have a look at what you can do to get your internet marketing up and running so you too can have a good amount of traffic on your business website.

One of the first and most important things you should do is think who your target buyers are. You may have already done this in your business plan but if not here are some things you should take into account.

Who is your product for, is it gender or age specific?

Is your product for a certain type of person or occupation, like home businesses, executives, and students or stay at home parents?

Will your target consumer be able to afford your product?

A good way to find out what your target consumer spends on products and services are to get a hold of and have a look at some reports that detail such information like:

What your target consumer income is.

How much they spend on services and products.

How much they can budget for with products like yours.

How much they spend on the internet.

Once you have worked out who your target consumers are, it will be easier for you to find that group of people through specific marketing routes.

Below are some ways you can market your business effectively online.

Make your website search engine friendly. When a person looks for something on the internet through a search engine, that search engine sends out robot spiders. This robot spider goes through pages to find and index the user’s keywords and places a link to those websites that have those keywords on the search page. You achieve this by having rich keyword content related to the products on your website. Have these keywords in your title, headings and all related content that you can fit them in, and construct Meta tags and descriptions. Once done submit your website to all the search engines that you can find, many host this service for free.

Linking to and from other websites will help you boost your search engine ranking as well as bring in more traffic. You can achieve this in a number of ways; the most popular is by joining directories. The best ones to join are the ones that are closest to your category of product and service. Another way you can link to other pages is to set up a link page on your website; it will contain links to websites who also host a link to your website. You could write articles for online newsletters that will give you a link at the end of the article, or have an article on your website that other sites will have interests in linking to.

Use your email to your advantage. When you write emails it is easy to include a signature, this can display your website link and a little of what it is about, but remember to keep it short. Another thing you can do is compile a newsletter of your own. This is easy to do and is a great way to build trust with potential clients. Consider putting in your newsletter things like new products, information that will benefit both your business and your reader and what is coming up in the future like sales. You can get people to sign up to your list by having a ‘subscribe to newsletter’ form on your website. Remember not to spam. This service is usually free but you can always rent an email list, this is a list of people who agree to receive commercial email and offers.

Other things you can do in marketing your website are banner exchanges, promote in forums, discussion boards or online journaling, and ask visitors to bookmark your website.

You can always step up a notch and go with advertising; you can do this a number of ways like buying text ads in newsletters. Newsletter’s ads are cheap and can be placed in newsletters that suit your target buyer. Affiliate programs, this works by someone having your link on their site and being paid a commission every time someone clicks on your link and buys a product. Pay per click ad programs, these are run by search engines and you only pay when someone clicks on your link. Listing your product with shopping comparison sites or with auction sites is another option you can take. They work by comparing your product and prices with other products.

The above is just some of the ways you can go about marketing your business website, there are others. Remember getting potential buyers to your website is only half the battle, next you got to them to buy a product.

1. Don’t Do it For the Money

It is important that you don’t go into the craft business for the wrong reasons. If you are hoping to make a quick buck, then you’ve chosen the wrong industry! It usually takes months to see a return on your investment and years to start to see major profits from your hand made craft (if you ever do see major profits). Crafters do this because it is their passion, not because they expect to make a lot of money from selling their products. That’s not to say that there isn’t money to be made – it just takes a lot of time and perseverance on your part.

2. You Need to Start Small

When starting your new craft business, you should try to borrow very little or no money at all from lending institutions. Having to meet monthly loan payments can under tons of financial stress to your new business. Try to rely on your own savings for purchasing initial supplies and then try selling your products at local shows and to family and friends so you do not have huge operating costs right off the bat.

3. You Have to Do Your Research

To have a successful craft business you need to be prepared and take the time to research your product and your market. You have to know what kinds of crafts you are going to produce and what supplies you’ll need. Because this is a business, you need to try and keep costs low and you want to spend as little as possible on your craft supplies. You might have to shop around a bit before you find the cheapest supplies.

Next you need to figure out your market. What kinds of crafts are popular right now? Who is buying there? Where are they buying them? It is important to figure out who makes up your target market and what the best way to connect with them is.

4. You Have to Find Your Niche

Making a splash in the crafting industry usually means setting yourself a part with a really unique craft that still has wide appeal. As a hobby turned business crafter, you face more competition now than ever before. Having a really original and unique product will put you ahead of the pack.

5. You Will Have to Market and Sell Your Product Yourself

It may sound obvious, but many excellent crafters aren’t the best sales people. Remember that when you start out, you are most likely going to be selling your craft yourself at local shows. You have to make sure that you are comfortable talking to people about your craft and make those much needed sales.

6. You’ll need a Strong Support System

When you first start out, you’ll really need to rely on your family and friends. They will probably be your first customers and an excellent way of spreading word about your new project. When you start showing your products at local craft shows they will also be able to help with manning your booth and with setting up and tearing down your display.

7. Find the Little and Personal Touches that will Make All the Difference

Most people enjoy going to crafts shows because they have a chance to meet the artisans face to face and learn the story behind the craft. This gives the purchase a much greater meaning. That personal touch makes all the difference. Little touches like gift bags or gift wrapping also have a positive impact on your customers and they’ll be more likely to be repeat buyers if they are impressed with your professionalism.

8. The Industry is Fickle at the Best of Times and Often Seasonal

There will be rough patches. The crafting industry is fickle even at the best of times. The amount of sales you make is also often seasonal because there are more people looking for unique crafts around the holidays. You need to prepare your stock for these surges in demand, but you also need to be prepared financially for any lulls.

9. Other Crafters are Your Best Friends but They Can Also Be Your Worst Enemies

Other crafters are your best resources. They can give you lots of tips and help you out of a difficult situation. Meeting other crafters and learning from their expertise can be really beneficial. They are also your competition. There is only so much money that people are willing to spend on home made crafts so you need to set yourself apart from other crafters and try to steer clear of those crafters who are eager to copy your ideas for their own gain.

10. It Takes Time

Remember: good things come to those who wait. Don’t get discouraged if your new home made craft business is not a success right away. It takes time to establish your reputation and your customer base.

Ready to start your New Craft Business then read here first!