Posts filed under 'Content is King!'
While viewing web pages on your browser, you may have noticed a feature that will allow you to save a particular URL under your “My Favorites” folder. Click on the “Add To Favorites” button and you’ll be able to save the URL on your hard drive. This process is called bookmarking. The saved URL is called a bookmark.
Social bookmarking websites work the same way. But instead of saving a URL on your hard drive, you’ll be able to save it on a web server, under an appropriate tag.
If you visit a dog grooming website, for example, and you liked it a lot, you can save the URL under the tag “dog” or “dog grooming,” in the space provided by any social bookmarking website.
What makes social bookmarking websites stand out is that you can share your list of indexed sites with other people. They may be looking for information about dogs, and your list can help them out a lot.
Marketing Advantages Of Social Bookmarking Websites
This relatively new technology presents a lot of useful possibilities for an online businessman:
* Experts predict that social bookmarking will soon replace search engines as the information finding process of choice by most Internet users. The best way to capitalize on this emerging phenomenon is by starting to position your online business using its features as early as today.
* Social bookmarking can be used fairly easily. You can place your own websites in favorable positions without being subject to the whims of the search engine algorithms.
* Tags are beginning to establish an interconnectivity that reaches many platforms and many channels. Social bookmarking websites can easily become the launch pad for your conquest of specific tags… which are considered as the “keywords for the new millennium.”
The new generation of internet marketing strategies starts with social bookmarking websites. Master this particular channel and you’re sure to garner an avalanche of traffic from sources which were once unknown.
September 24th, 2006
Normally I send out a newsletter to all our subscribers each week but this time I thought that I would bring you our weekly (ish) update through my main blog!
Welcome New Subscribers!
Firstly can I extend a very warm welcome to the 600+ new subscribers who have joined us in the last 10 days! It’s great to have you with us and hopefully you will find an absolute mine of information here and at our various sites.
That was The week That Was!
Well what a week or so it has been! As those of you who have read my post “The Worst Web Hosts Ever” will know we have been having a fraught time with 1and1.co.uk. This has been rumbling on now for nearly three weeks and there are four domains which they still seem to be incapable of transferring to HerosHosting who are my preferred Web Hosts.
I haave been fortunate that Jeffery Ash has excelled himself in terms of personal support in getting things sorted and hopefully in the next few days we will be able to bring this all to a conclusion! Jeffery really is an absolute superstar and what is more he offers my subscribers a very special deal! If you have been thinking of moving to a new host (especially if you are with 1and1.co.uk!) or have been thinking about setting up your own website then I cannot recommend Jeffery highly enough. Take a look at what he has to offer at Heroshosting.
New Domain Names
To get round the problems in the short term we have registered a few new domain names to cover some of our most popular domains so if you are looking for any of the following then click on the links and you will be taken there:
The Amateur Genealogist
Our Family Trees
Rose Gardening Success
Achieve Success Online
We have also taken the opportunity to register a few new domains for some of our inredibly popular Blogs. Two in particular that I know will be of interest at this time of year are:
The Genealogy Blog
The Landscaping Ideas Blog
Fame!
You know, I cannot pick up a Genealogy Magazine or indeed a few other magazines at the moment without finding my name in it! It’s okay it’s all very positive stuff! GenMates (our Genealogy MySpace Alternative) has really got people talking. We now have approaching 600 members since we launched about 6 weeks ago - which is not a bad achievement is it! Members are creating their own Groups and Forums, Blogging and sharing their interests and generally taking advantage of all the great features.
So if you haven’t logged in recently or heaven forbid haven’t joined us yet then you can pop along to GenMates once you have finished reading here!
Our Get the 1911 Census Online Petition is also about to be featured in several magazines! I am sure we shall see the current excellent 580 signatures exceeded very quickly.
Freebies!
If you haven’t already downloaded my Introduction to Scrapbooking eBook which is free of charge then just click on the link to be taken there!
I have always been a great exponent of Vision Planning and the benefits it brings. I have put together an overview of Vision Planning with some helpful tools within it which are essentially what I use - they are also what some companies have paid me handsomely to deliver as a training session
They are here for you to use and to share with your own subscribers and friends and not even an email address required! So just right click on Guide to Planning for 2007 to download your copy aand save it to your own hard drive!
Finally…
Would you like to hear my dulcid tones LOL Well, I am currently putting pen to paper (or fingers to keyboard more like) and writing the eBook that explains how we have created a successful Internet Business during the past twelve months. To get on the notification list for the launch of “Are Successful Internet Marketers Really from Pluto?” just click on the link.
Have a great week and thanks for reading!
September 16th, 2006
A lot of people tell me that one of the most frustrating things for them in terms of Internet Marketing is that they put a lot of work into it and yet are still struggling to get visitors to their sites. In previous posts I have talked about the use of Tag and Ping which as described in Tagging Secrets is probably one of the most effective methods I have come across for driving traffic to our sites.
Here I am going to ask you to think about the basics! If you want to increase traffic and customer purchases on your website, you need to really analyze the site. If you have an existing site, then look at that. If you have a plan for a site, look at your plan.
As you look at your site or your planned site you really need to be objective about it as you ask yourself these questions:
1.
Is my site attractive and ‘sticky’? Does it make people want to stay and look around?
If your site is a built from a standard template, it probably does nothing to attract your customers. It may have all the necessary components, but does it look professional?
If your prospective customer looks at this site, does she or he think the person selling the product or service is a dependable business, or does the site look like it may fold any day?
If you don’t think you can afford a professional designer, think again! Many local web designers freelance and the prices you get for design may be better than you might imagine.
If your needs are simple and you are a small business person, it won’t cost you that much to hire a professional if you don’t think you have the skills yourself.
2.
Does your website offer ‘value’ and true content?
With the advent of search engine optimization and keyword overload, some sites pull customers in by using many keywords that the customer may use in a search, thereby ranking them higher with search engines.
When the customer gets to their site, they may find content that is not useful to them. In fact, there is so much of this going on now that online customers are getting pretty disgusted.
Make your content USEFUL. We’ll talk more about how to do that later on in this book!
Think about your target audience and what they may be coming to your site to see, learn or buy. THEN DELIVER THAT! Don’t bother your customer with four pages of sales pitch in a large red font in bold and italics. It is annoying, and at the very least will put your customer in a bad mood. At the very worst, your prospective customer will leave and never come back.
We don’t want that do we! You want repeat visitors who will buy what you are offering - don’t you?
June 24th, 2006
