Paul’s Weekly Ponderings
Hope that you have had a good week? It’s been quite a long week for me I must admit with a number of large online and offline projects reaching a critical point which has been keeping me busy. I have also been suffering with a stinking cold which is not my idea of fun! Hopefully I will soon be rid of it!
Lest We Forget
Today of course we remember those who have given their lives in the service of us all. As always our home page at British Genealogy has changed to “Lest We Forget” our Remembrance page. As a genealogist I am always reminded of how many of our families lost young men and women at an early age as a result of War whenever I look at our Family Tree.
Suduko/Sudoku
Whichever way you spell it or indeed pronounce it “Suduko” shows no sign of declining in popularity! Everywhere you look people are completing the puzzles be it on trains or trams, buses or at airports! Or you will find them snapping up the shelf after shelf of magazines!
It’s no wonder then that the offer I have made of selling the Private Label Rights to one of my eBooks “Solving Suduko” has proven to be so popular. If you are interested in getting in on the deal then you need to check out Solving Suduko PLR before the figure of 100 sales is reached!
Health Thoughts
Talking of suffering with a stinking cold you will remember that I mentioned last week that we have been working with various medics to put together a series of health related sites. I am pleased to say that the main domain is now fully operational and you can check it out at Your Health Helper. There really is a mass of useful information in there for you.
Free Search Engines
We have had a massive response to the launch of the three search engines we have launched in collaboration with Google and if you haven’t had chance to look at them well now’s your chance! Your can check our Free Genealogy Search Engine and also The Internet Marketing Search Engine by clicking on the relevant link.
We have also launched our own more general search engine (covering Family, Home, Health and Hobbies amongst many others) and that can be found at duxcoo
One Final thought on sites! We have extended the discounted pricing at The eBook Store until the end of November 2006 in response to requests - so some hobby based eBooks for you to grab there!
Launching 1st December 2006
Those of you who have signed up for Internet Business Creators will be aware of the exciting way the project has developed. This has been in response to the feedback from those who were originally in a series of eBooks about succeeding online. The feedback was that whilst they wanted the inputs from someone (little old me!) who has succeeded online they would prefer them in an interactive way. It was from that feedback that the idea of a Group Coaching Site was born and the official launch is set for 1st December 2006! However, those who are signed up for Internet Business Creators may just get a sneak preview and well as the discounted for life price!
Adsense is Still Alive!
To quote Mark Twain, “The rumours of my death have been greatly exaggerated.” There has been much talk in internet marketing of late about the supposed “Death of Adsense” and you know how the jungle drums can start beating! As someone who makes a very reasonable monthly sum from Content based Adsense Sites I can tell you that Adsense is very much alive! Now one of the things that I have been fortunate with is finding a source of excellent Niche sites. You will be interested to hear that 1st December 2006 sees a site opening it’s doors which I think you will love! Watch our for the information which I will make sure you get asap!
Finally talking of Niches…….
What is it about the word “niche” that has everyone wearing out their keyword tools? Find the right niche, and you just might uncover an untapped goldmine. There’s a fallacy in the Internet marketing community that all Internet marketers use Internet marketing as their niche. Not true.
While some do generate profits from information products, membership sites, and AdSense revenue, most successful marketers find niches outside of Internet marketing. A niche is simply a targeted audience within a broader community.
For instance, parents are a broad niche. But parents of multiples are a more targeted niche. You might create an online empire that caters to both sectors of the online community. Your product line could include items directed at issues affecting all moms and dads – such as cutting costs in the household, or you could narrow down your niche to target single mothers of autistic children. Don’t make the mistake of thinking that the broader your niche, the more profitable it will be.
That, too, is a false belief plaguing so many newcomers to ‘net marketing (and even a few seasoned veterans). A focused niche can sometimes generate a higher rate of conversion because the competition is decreased and the consumer can’t find products suited just to their needs.
Take the example above – single mothers of autistic children. You could probably find dozens of products on autism, but how many meet the unique needs that a single parent would face in this situation?
Finding your niche is heavily dependent on how the market will react to online marketing. This is where keyword tools come in so handy – they can tell you how many searches where conducted over a period of time.
You have to temper your glee in finding out that your keyword has a lot of searches with the fact that other marketers might have discovered this fact, too. That’s when it’s necessary to drill down your niche. This simply means you magnify your niche until you’re able to see the finer details that could set you apart from the sea of competitors.
When you set out to discover your niche, try to find one that will allow you to build a library of products around it. Brainstorm what other needs a single parent of an autistic child might have and then keep adding to your list until it’s exhausted and time to move forward and find a new target audience.
Niche research should be done in the early stages – before product creation. You don’t want to find a market for your product – you want to create a product for your market.
Have a great week!
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