Paul Duxbury

Are you asking yourself - “Why Is My Website Traffic So Low?”

June 24th, 2006

A lot of people tell me that one of the most frustrating things for them in terms of Internet Marketing is that they put a lot of work into it and yet are still struggling to get visitors to their sites. In previous posts I have talked about the use of Tag and Ping which as described in Tagging Secrets is probably one of the most effective methods I have come across for driving traffic to our sites.

Here I am going to ask you to think about the basics! If you want to increase traffic and customer purchases on your website, you need to really analyze the site. If you have an existing site, then look at that. If you have a plan for a site, look at your plan.

As you look at your site or your planned site you really need to be objective about it as you ask yourself these questions:

1.
Is my site attractive and ‘sticky’? Does it make people want to stay and look around?

If your site is a built from a standard template, it probably does nothing to attract your customers. It may have all the necessary components, but does it look professional?

If your prospective customer looks at this site, does she or he think the person selling the product or service is a dependable business, or does the site look like it may fold any day?

If you don’t think you can afford a professional designer, think again! Many local web designers freelance and the prices you get for design may be better than you might imagine.

If your needs are simple and you are a small business person, it won’t cost you that much to hire a professional if you don’t think you have the skills yourself.

2.
Does your website offer ‘value’ and true content?

With the advent of search engine optimization and keyword overload, some sites pull customers in by using many keywords that the customer may use in a search, thereby ranking them higher with search engines.

When the customer gets to their site, they may find content that is not useful to them. In fact, there is so much of this going on now that online customers are getting pretty disgusted.

Make your content USEFUL. We’ll talk more about how to do that later on in this book!

Think about your target audience and what they may be coming to your site to see, learn or buy. THEN DELIVER THAT! Don’t bother your customer with four pages of sales pitch in a large red font in bold and italics. It is annoying, and at the very least will put your customer in a bad mood. At the very worst, your prospective customer will leave and never come back.

We don’t want that do we! You want repeat visitors who will buy what you are offering - don’t you?

Entry Filed under: Internet Marketing, Make Money Online, Tag and Ping, Make-Money, Tagging, Niche Marketing, Free Blog Traffic, Free Website Traffic, New to Internet Marketing, Blog, Marketing, homebased business, Work from Home, Website Design, Content is King!